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The Survey

Do you subscribe to Paddler Magazine: Yes, I’m already a subscriber No, I’m not a subscriber, but sign me up! No, I’m not a subscriber

Age: 18 and under 19-25 26-30 31-40 41 & over

Marital Status: Married Single Do you have kids? No Children 1-2 More than 2

Your Household Income is: 10k-25k 25k-50k 50k-75k 75k & over

Your Education level High school Graduate College Graduate Post Graduate

How long have you been paddling? Rookie, first year 1-3 years 3-5 years 5-10 years over 10 years

How many days do paddle per year? 1-10 11-25 26-40 40 plus

Rate your skill level: Beginner Intermediate Advanced

In the last three years have you paddled a: Whitewater kayak Rec kayak Sea kayak Inflatable Canoe Sit-on-top Other

Have you purchased a product as a result of reading Paddler? Yes No

Have you ever recommended or advised someone to buy a product you saw in Paddler magazine? Yes No

Do you plan on investing in new paddling gear within the next year? Yes No

Have you ever used an outfitter for a paddling trip? Yes No

In the next three years are you anticipating buying a kayak, raft or canoe? Yes No

Do you consider yourself an active educated outdoors person? Yes No

Do you find that product advertisements in Paddler and Kayak help you and your friends decide on what gear you’re interested in? Yes No

Do you find that Paddler’s editorial content helps you decide what gear you’d like to use or where you would like to paddle? Yes No

Check the following items you plan to purchase in the next year: car boat paddling apparel paddling accessories roof rack GPS/other electronic equipment Camping equipment Do you use energy bars/products? Yes No Commercial airline mileage racked up in the past year? under 5,000 5,000-10,000 10-20,000 over 20,000 Please check other areas of interest: mountain biking skiing/snowboarding backpacking/hiking fishing climbing diving/snorkeling sailing   What other magazines do you read? Backpacker Outside Men’s Journal National Geographic Adventure Hooked on the Outdoors Skiing Sea Kayaker AW Journal Canoe & Kayak Kayak Session

Editorial Questions

Which departments most appeal to you? (Rank in order of preference, 1 being the best, 14 least) Letters to the Editor Hotlines (shorts) Paddle People Different Strokes Eco First Descents Feature Stories Innuendos and Paddle Tales (essays and anecdotes) Frames (photo gallery) Destinations Gear Reviews Skills Book and video reviews Flipside and Ender (humor)

How much do you value Paddler’s boat reviews? A lot Somewhat Not much

Check the area you would like to see more coverage on: flat water canoeing whitewater kayaking surf kayaking sit-on-tops whitewater canoeing sea kayaking inflatables

In the magazine would you like to see more photos of: exotic locales rodeo moves flatwater scenes big drops skin

Any comments